HISTORIC Racing is one of Australia's, if not the world's,
best kept secrets. But only to the press. Those 'in the
know' attend these historic race meetings in ever increasing
droves. Historic racing is in fact the fastest growing form
of motor sport in the world. Anyone who has been to The
Phillip Island Classic, Historic Sandown or Historic
Winton will recognise the popularity of these events.
Literally thousands of fans & enthusiasts take the
opportunity to attend all these events, many more than
almost any other form of circuit racing (except V8 Supercars
& the AGP). Entry levels are always extremely high, with
many 'Captains of Industry' among the competitors.
Advertising in our race programme is
an excellent way of reaching a wide range of not only the motorsport enthusiast, but many other groups who attend
Historic Sandown as an enjoyable 'day out'. After last
year's sellout, we expect to print, & sell, 3000
programmes this year. Programmes such as these are generally
'Collected' by a lot of enthusiasts and the selling power of
any ad/sponsorship goes well beyond just the day. Therefore
no potential advertiser should think they are reaching only
car fanatics!
Advertising on cars is only
permitted in keeping with the era in which the cars
originally raced, and as such most competitors are
unsponsored. In a way that is a good thing because even when
the focus of attention may be on the winning cars, no single
advertiser can hog the spotlight.
You'll be surprised how economical it is
to get involved in supporting this great sport.
Give me a call on 0419 874 299 or 03 9787
3940 if I can be of assistance.
Grant Campbell
